A Surprising Advantage of Video Conferencing over Face to Face
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If the Covid years have taught us anything, it's that face to face meetings are far better than meeting on Zoom. In a Zoom meeting, because of the slight delay between sending and receiving, there’s always this kind of forced good manners where you have to wait for someone to come to a complete end of their statement. Someone finishes their sentences, and then there’s a long pause, and then someone starts to speak again. It doesn’t have the rhythm and dynamism of normal conversation, where people can talk over each other a little bit, react instantly to what is being said, and pick up on more non-verbal cues. In a Zoom meeting, it doesn’t feel like a real conversation; it feels like people are making prepared statements. Jonathan Levav, the King Philanthropies Professor of Marketing at Stanford Graduate School of Business, studied and attempted to quantify the advantages and disadvantages to Zoom communication and found, as one might expect, that video conferencing is no su...
